ARCHETYPEID COOKIE & TRACKING TECHNOLOGIES POLICY
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Last Updated: April 9, 2026
This Cookie Policy explains how Sparky AI, Inc. d/b/a ArchetypeID (“Company,” “we,” “us,” and “our“) uses cookies and similar tracking technologies when you visit our website at https://archetypeid.ai and our associated behavioral simulation platforms, portals, and services (collectively, the “Online Properties“).
This policy explains what these technologies are, why we use them, and your rights to control our use of them. Please read this in conjunction with our Privacy Policy and Acceptable Use Policy.
1. What are cookies and tracking technologies?
Cookies are small data files placed on your computer or mobile device when you visit a website or use a web-based application. They are widely used by enterprise platforms to make software work efficiently, provide secure authentication, and generate reporting information.
- First-party cookies: Cookies set by the platform owner (ArchetypeID).
- Third-party cookies: Cookies set by parties other than the platform owner. These enable third-party features or functionality (e.g., secure payment processing, analytics, and infrastructure monitoring).
- Other tracking technologies: We may also use technologies like web beacons (clear GIFs or tracking pixels), HTML5 Local Storage, and JSON Web Tokens (JWTs) to authenticate user sessions, monitor infrastructure health, and measure user engagement.
2. Why do we use these technologies?
We use first- and third-party tracking technologies for several specific purposes, categorized as follows:
- Strictly Necessary (Essential): These are required for our Online Properties to operate. They include authentication tokens that keep your session secure when logged into the ArchetypeID dashboard and load-balancing cookies that ensure the platform functions seamlessly. Because these are strictly necessary for the delivery of the service, they cannot be refused.
- Performance & Analytics: These allow us to track and analyze user behavior on our platform (e.g., which features are used most frequently, error tracking, and latency monitoring). This data helps our engineering team optimize the computational engine and improve the user experience.
- Functionality: These are used to recognize you when you return to our platform, allowing us to personalize our content for you and remember your preferences (e.g., your choice of language or region).
Targeting & Advertising: These third-party cookies track your visit to our marketing site to help us deliver relevant B2B advertising on other websites and measure the effectiveness of our marketing campaigns.
3. Cookies served on our Online Properties
Below is an overview of the specific types of cookies and technologies served through our Online Properties. (Note: The specific cookies served may vary depending on whether you are visiting our marketing site or logged into the secure client platform).
Strictly Necessary (Essential) Cookies
- Name: [e.g., archetype_auth_session]
- Provider: ArchetypeID
- Purpose: [e.g., Authenticates user sessions and authorizes API requests to the computational engine.]
- Lifespan: [e.g., Session / 24 Hours]
Performance & Analytics Cookies
- Name: [e.g., _ga, _gid]
- Provider: [e.g., Google Analytics / Datadog]
- Purpose: [e.g., Monitors platform latency, tracks page views, and logs infrastructure errors.]
- Lifespan: [e.g., 2 Years]
Targeting & Advertising Cookies
- Name: [e.g., _fbp, bcookie]
- Provider: [e.g., Meta / LinkedIn]
- Purpose: [e.g., Identifies visitors for B2B retargeting campaigns on third-party networks.]
- Lifespan: [e.g., 90 Days]
4. How can you control cookies?
You have the right to decide whether to accept or reject non-essential cookies.
- Cookie Consent Manager: You can exercise your preferences using the Cookie Consent banner displayed upon your first visit to our Website. You can customize your choices to accept or reject Performance, Functionality, and Targeting cookies. Strictly Necessary cookies cannot be rejected.
- Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject all cookies, you may still use our public website, but access to the secure ArchetypeID client platform will be severely restricted or disabled, as authentication requires essential cookies.
- Global Privacy Control (GPC): We recognize and respect Global Privacy Control (GPC) signals transmitted by modern web browsers, which will automatically opt you out of targeting and advertising cookies.
Targeted Advertising Opt-Out: Most advertising networks offer a way to opt out of targeted advertising. For more information, visit the Digital Advertising Alliance or the Network Advertising Initiative.
5. Enterprise Privacy Compliance (CCPA/GDPR)
ArchetypeID respects global privacy frameworks, including the California Consumer Privacy Act (CCPA/CPRA) and the EU General Data Protection Regulation (GDPR).
- Do Not Sell or Share My Personal Information (CCPA): ArchetypeID does not sell your personal data for monetary compensation. However, our use of third-party Targeting & Advertising cookies on our public marketing site may constitute “sharing” under California law. You may opt out of this sharing at any time by clicking the “Cookie Preferences” or “Do Not Sell/Share My Information” link in the footer of our website.
EEA/UK Users (GDPR): If you are located in the European Economic Area or the UK, we will only deploy Performance, Functionality, and Targeting cookies with your explicit, prior consent (opt-in).
6. Updates to this Policy
We may update this Cookie Policy from time to time to reflect operational, legal, or regulatory changes regarding the tracking technologies we use. The date at the top of this Cookie Policy indicates when it was last updated. Please revisit this page regularly to stay informed.
7. Contact Us
If you have any questions about our use of cookies or other technologies, please contact our privacy and legal team at:
Email: legal@archetypeid.ai
Sparky AI, Inc. d/b/a ArchetypeID
Attn: Legal Department
235 Mitchell St SW Atlanta,
GA 30303
United States
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Cookie Policy
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