ARCHETYPEID WEBSITE & SELF-SERVE TERMS OF SERVICE

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Last Updated: April 9, 2026

1. AGREEMENT TO TERMS

1.1 Acceptance of Terms. These Terms of Service (the “Terms”) constitute a legally binding agreement made between you, whether personally or on behalf of an entity (“Customer,” “you,” or “your”), and Sparky AI, Inc. d/b/a ArchetypeID, a Georgia corporation located at 235 Mitchell St. SW, Atlanta, GA 30303 (“ArchetypeID,” “we,” “us,” or “our”). These Terms govern your access to and use of the website https://archetypeid.ai and our self-serve artificial intelligence and behavioral simulation platforms (collectively, the “Services”). By creating an account, purchasing a subscription, or accessing the Services, you agree to be bound by these Terms.
1.2 Enterprise Agreement Override. If you or your organization have executed a separate, written Master Services Agreement (MSA), Pilot Agreement, or custom Order Form with ArchetypeID for enterprise-tier access to the Services, the terms of that custom agreement shall strictly supersede and govern in the event of any conflict with these web-based Terms.
1.3 Incorporation by Reference. Our Privacy Policy (archetypeid.ai/legal/privacy), Data Processing Agreement (DPA) (archetypeid.ai/legal/dpa), and Acceptable Use Policy (AUP) (archetypeid.ai/legal/aup) are expressly incorporated into these Terms by reference.

2. DEFINITIONS

“Customer Property” means the information, documents, prompts, or multimodal data you input into the Services (“Input”), and the synthetic, predictive, or analytical output generated and returned to you by the Services (“Output”).
“ArchetypeID Property” means the Services, the underlying software, algorithms, behavioral science methodologies, and ArchetypeID’s proprietary AI assets, including:
- “Virtual Twins” (or “Psychometric Personas”): ArchetypeID’s proprietary, AI-generated digital representations of specific human audience segments, dynamically constructed utilizing our behavioral science methodology.
- “Synthetic Focus Groups”: The proprietary, simulated analytical testing environment wherein Customer deliverables are deployed against targeted Virtual Twins.
- “Large Scale Audience Simulation”: The macro-level predictive analytics deployment utilizing ArchetypeID’s proprietary multi-agent swarm intelligence engine.

3. ACCESS AND USE OF THE SERVICES

3.1 License. Subject to your compliance with these Terms and payment of applicable fees, ArchetypeID grants you a limited, non-exclusive, non-transferable, non-sublicensable right to access and use the Services for your internal business purposes.
3.2 Restrictions. You shall not: (a) decipher, decompile, disassemble, or reverse-engineer the Services or ArchetypeID Property; (b) use the Services to develop, train, fine-tune, or validate any competing artificial intelligence models or platforms; (c) attempt to bypass or exploit the safety filters of the computational engine; or (d) use the Services for any purpose prohibited by our Acceptable Use Policy (AUP).

4. INTELLECTUAL PROPERTY & DATA RIGHTS

4.1 Customer Ownership. You retain all right, title, and interest in and to your Customer Property (your Inputs and Outputs). ArchetypeID claims no ownership over the proprietary documents, scripts, or data you upload to the platform.
4.2 ArchetypeID Ownership. ArchetypeID retains all right, title, and exclusive interest in and to the ArchetypeID Property, including the Virtual Twins, Synthetic Focus Groups, Swarm Engine, and all associated patents, copyrights, and trade secrets.
4.3 Model Training License. To provide and continuously improve the Services, you grant ArchetypeID a limited, non-exclusive, royalty-free license to process your Customer Property. ArchetypeID may utilize Customer Property to train, fine-tune, and improve our artificial intelligence models and behavioral methodologies; provided, however, that any such data used for training must be strictly aggregated and de-identified so that it cannot be linked to you, your users, or your confidential intellectual property.

5. CONFIDENTIALITY

We respect the highly sensitive nature of the data you test on our platform. ArchetypeID will maintain the confidentiality of your Customer Property and will not publish, broadcast, sell, or disclose your specific Inputs or Outputs to any third party, except as strictly necessary to provide the Services (e.g., routing a prompt through our secure enterprise cloud providers, who are bound by zero-data-retention confidentiality agreements), or as required by law.

6. SUBSCRIPTIONS, FEES, AND PAYMENT

6.1 Billing. By providing a credit card or other payment method, you authorize ArchetypeID (or our third-party payment processor, e.g., Stripe) to charge all applicable subscription fees on a recurring basis (e.g., monthly or annually).
6.2 Auto-Renewal & Upgrades. Your subscription will automatically renew at the end of each billing cycle unless canceled prior to the renewal date. If your usage exceeds your tier’s limits, we reserve the right to automatically upgrade your account to the appropriate usage tier or bill for overages.
6.3 Cancellation & Refunds. You may cancel your subscription at any time through your account dashboard. Cancellations take effect at the end of the current paid term. All purchases are non-refundable, and we do not provide credits for partially used billing periods.

7. DISCLAIMER OF WARRANTIES (AI OUTPUTS)

THE SERVICES ARE PROVIDED ON AN “AS-IS” AND “AS-AVAILABLE” BASIS. ARCHETYPEID PROVIDES PREDICTIVE BEHAVIORAL MODELING AND SYNTHETIC ANALYTICS. YOU ACKNOWLEDGE THAT OUTPUTS GENERATED BY THE SERVICES ARE PROBABILISTIC COMPUTATIONAL MODELS AND DO NOT CONSTITUTE ABSOLUTE FACTUAL GUARANTEES, NOR PROFESSIONAL, FINANCIAL, OR LEGAL ADVICE. ARCHETYPEID SPECIFICALLY DISCLAIMS ALL IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. YOU ARE SOLELY RESPONSIBLE FOR INDEPENDENTLY VERIFYING THE ACCURACY AND APPROPRIATENESS OF ANY AI-GENERATED OUTPUTS PRIOR TO MARKET DEPLOYMENT OR RELIANCE THEREON.

8. LIMITATION OF LIABILITY

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL ARCHETYPEID, ITS DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE TO YOU FOR ANY INDIRECT, CONSEQUENTIAL, INCIDENTAL, EXEMPLARY, PUNITIVE, OR SPECIAL DAMAGES, INCLUDING LOST PROFITS OR LOST DATA, ARISING FROM YOUR USE OF THE SERVICES.

NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, ARCHETYPEID’S TOTAL AGGREGATE LIABILITY TO YOU FOR ANY CAUSE WHATSOEVER SHALL AT ALL TIMES BE LIMITED TO THE AMOUNT ACTUALLY PAID BY YOU TO US FOR THE SERVICES DURING THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

9. INDEMNIFICATION

You agree to defend, indemnify, and hold harmless ArchetypeID and our affiliates, officers, and employees from and against any loss, damage, liability, claim, or demand (including reasonable attorneys’ fees) made by any third party arising out of: (1) your Customer Property infringing the intellectual property or privacy rights of a third party; (2) your breach of these Terms; or (3) your violation of our Acceptable Use Policy (AUP).

10. DISPUTE RESOLUTION & GOVERNING LAW

10.1 Governing Law. These Terms shall be governed by and construed in accordance with the laws of the State of Georgia, without regard to its conflict of law principles.
10.2 Binding Arbitration. Any dispute arising out of or relating to these Terms or the Services shall be resolved by final and binding arbitration administered by JAMS in Atlanta, Georgia, rather than in court.
10.3 Class Action Waiver. You and ArchetypeID agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class, consolidated, or representative action.

11. MISCELLANEOUS

These Terms, along with our Privacy Policy, DPA, and AUP, constitute the entire agreement between you and us regarding the self-serve use of the Services. Our failure to exercise or enforce any right or provision of these Terms shall not operate as a waiver of such right. If any provision is determined to be unlawful or unenforceable, that provision is deemed severable and does not affect the validity of remaining provisions. We may assign our rights and obligations under these Terms at any time.

11. CONTACT US

If you have questions, concerns, or need to contact us regarding these Terms, please reach out to:

Sparky AI, Inc. d/b/a ArchetypeID

235 Mitchell St SW Atlanta,
GA 30303
United States
Email: legal@archetypeid.ai

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