Media Resources.
Official ArchetypeID brand assets, press kit materials, and media contact information. Everything you need to cover our story accurately.
Logo Assets
Official ArchetypeID logos in multiple formats and color variations. Please follow usage guidelines.
Color Palette
The fundamental hues of the ArchetypeID visual identity.
Typography
Structural font hierarchy for digital and print execution.
Display Font / Headings
Figtree
Body Font / Systems
Figtree Regular & Medium. A high-legibility sans-serif for interface data and long-form strategic content.
Brand Documents
Comprehensive guidelines for press coverage and media usage.
Brand Guidelines
Complete brand standards, logo usage, spacing, and design principles for ArchetypeID.
3.2 MB
Media One-Pager
Quick reference for journalists: company overview, key facts, and primary talking points.
0.8 MB
Executive Bios
Detailed biographies of Ted Tagalakis, Elena Pinakatt, Craig Stilwell, and our leadership team.
1.1 MB
Company Fact Sheet
Founded 2023, Atlanta GA. Behavioral intelligence platform, funding rounds, and key performance stats.
0.5 MB
Product Overview
Technical specifications of ArchetypeID platform, 11 Psychometric Vectors, and core features.
2.4 MB
Press Templates
Approved templates for announcements, product launches, and company milestones.
1.6 MB
Contact Our Media Team
Have a story idea? Need more information? Reach out directly.
Frequently Asked Questions
Common queries for members of the press.
Please submit a request through the contact form above with your publication details and proposed topic. Our CMO, Elena Pinakatt, reviews all interview requests within 24 hours.
Yes, provided you adhere to our Brand Guidelines. Logos are available for download in the Logo Assets section of this page.
ArchetypeID is an enterprise behavioral intelligence platform that utilizes proprietary psychometric modeling to ensure structural alignment in market execution.
Upcoming Events & Press
Key dates for upcoming announcements and speaking engagements.
May
12
GTM Structural Summit 2025
Ted Tagalakis to deliver keynote on the future of psychometric modeling in enterprise SaaS.
Registration Details →
June
05
Vector Stacking v3.0 Reveal
Press briefing for the next generation of multi-dimensional behavioral analysis.
Media Briefing Request →
Media Newsletter
Get the latest ArchetypeID announcements, press releases, and story opportunities delivered to your inbox.
We send press alerts infrequently - only for major announcements.
Ready to Cover Our Story?
Download our press kit and reach out with your story ideas.